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Portfolio
GenAI and Image Recognition driven Smart Cooking
Led development of AI-driven smart cooking utilizing camera and sensors for outcome-based cooking and GenAI for recipe creation based
Business Turnaround for Brand Thermador
2X growth driven by portfolio expansion, expansion into induction market, strategic marketing campaigns (MOVE, Leap into Luxury, Power Pair) and flooring expansion.
10X growth for Apple Inc.
Exponential growth strategy, showroom and production footprint for Indian market. 10X growth from 2013 to 2022. First iPhone produced in 2023
CES Innovation Award 2024 | 10+ Award-winning new product launches
Establishing consumer centric culture
Design thinking, double diamond approach, start with the consumer, built consumer insights capabilities including consumer, dealer and designer panels
Multiple successful campaigns | TV, Digital, Social, Celebrity, Influencer, Print
Enhanced overall brand funnel KPIs for cooking through engaging marketing campaigns ranging from multi-million dollar celebrity endorsements to quick short format videos
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